Artificial Intelligence in Web Development. What to expect in 2020?
At present we are experiencing Artificial Intelligence (AI), both as experts and users of web development more than we expect. Even though it’s been 60 years since the term of AI has been first used, now this term is ever-growing. That is why we decided to predict the AI trends that are among the top priorities for most web companies in 2020. But first, let’s take a broader look at what AI actually means.
What is AI?
Artificial intelligence is a field of study which deals with creating intelligent machines that are designed to work and react like actual human beings. In simple terms, AI is the ability of machines to learn and think, based on different algorithms. For instance, AI can be achieved with a lot of Data. Then, it needs to analyze it and finally replicate the patterns. Here is a handy example. We all use Google. So let’s see how it utilizes AI to give us the search options when we start typing a word on the search bar. First, Google is collecting all the search histories that we reached so far. Secondly, it’s going to process and compute it using some algorithms and finally, it is gonna give us the information they predict we are looking for (based on past experiences). Otherwise, it’s going to make a correction based on Machine Learning and make it more available to us.
As you already realized, AI is occupying more and more space in every industry and web development companies integrate AI in the web and mobile applications they build. Let’s take a glance at how AI is expected to influence web development and web design this year.
Machine Learning – is one of the most exciting parts of AI. Basically, it’s the study of different algorithms and statistical techniques that allow computers to perform different tasks without being programmed beforehand. For example, Airbnb uses machine learning in order to customize guest search results. As a result, all users of Airbnb are now treated according to an algorithm, based on the most possible match, which increases revenue and improves customer satisfaction. It is a very effective marketing tool, isn’t it? Moreover, machine learning is used in areas such as medicine, where machines can diagnose cancer, based on different patterns, deduced from human impulses and reactions.
Chatbots – This AI-based technology uses instant messaging to chat in real-time, day or night, with your customers or site visitors. According to a survey, Chatbots will power 85% of customer service by 2020. The most ranked benefits of chatbots are 24-hour service (64%), instant responses to inquiries (55%), and answers to simple questions (55%). Therefore, customers prefer talking with chatbots as they are responsive 24/7, are very prompt, precisely recall your entire buying history and are not emotional responsive. Many brands such as Spotify, Pizza Hut, Mastercard, Wizzair, Amazon already use chatbot technology via chat (Facebook Messenger and Slack) or voice via Amazon Echo.
Blockchain– it is one of the greatest digital inventions that allows a fast, secure and transparent peer-to-peer transfer of digital goods (like money, intellectual property, contracts, etc.). The key of Blockchain is transparency and high security. As it wins a larger space in modern web development technology, a great number of technology firms have embraced it and started offering a blockchain-as-a-service facility. These include Amazon Web Services, IBM Blockchain Platform, Microsoft Azure Blockchain Service. We assume that in 2020 more companies will offer blockchain-based services for their customers.
Audio Search – Why to lose time in a speed era to write on a keyboard when you have Siri or Alexa whom you can ask for anything and it will answer in a second. Moreover, it will do some shopping for you on Amazon, schedule meetings or play your favorite songs. Virtual voice assistants have helped companies to engage and transform social interactions and gained popularity among mobile and computer users all over the world. Voice search is one of the major trends in web development in 2020. Therefore, If you want your web application to be found in the search engines, you better optimize it for voice search now!
Native Apps– are the most suited for AI technology. Therefore, if users want to have AI inside the app they certainly should go with Native apps vs Reactive Native apps or Web-based apps.
Let’s wrap up! Statistics show that Artificial intelligence startups grew up to 14 times over the last two decades. Already about 77% of the smart devices we use feature one form of artificial intelligence or another. (Source: Accenture) As you can see, web developers choose to use AI to create smart applications that will make the user experience more engaging and easier, will feature personalized content and will finally generate more interactions.