Augmented Reality trends in 2020
According to IDC, worldwide spending on Augmented Reality and Virtual Reality (AR/VR) is estimated to be $18.8 billion in 2020, which means an increase of 78.5% of the amount spent in 2019. Therefore, it is self-evident that AR and VR will be key trends to keep an eye on in 2020. For today’s article, we decided to go through the cutting-edge trends in terms of AR technology.
Indoor Navigation Solutions:
Finding an indoor location is not a struggle anymore. This is a turning point in the tech industry and more and more companies launch indoor navigation apps, including places like airports (ex: Gatwick Airport), as well as hospitals, schools, offices campuses, etc. Last summer, Google launched a beta of its AR navigation feature for Google Maps. It will be available to all AR-compatible iOS and Android mobile devices, users of which will point their mobile phone cameras and see real-time information about the surroundings. Besides, We can expect a giant leap forward from Google as it’s likely to launch AR smart-glasses for this purpose. Ideaction has in its portfolio AR-based indoor application. If you are interested in getting hands-on experience by participating in a demo, check NextSteps website and become a Beta Tester.
Remote work, outsourcing services, as well as long-distance partnerships face the risk to lose their effectiveness because of their lack of face-to-face meetings, conferences, trainings, workshops, etc. That’s why remote AR will be a saver in this matter, by bringing workers virtually into the physical space, thus facilitating network assistance. Remote assistance sessions are easily provided now with AR technologies like WebRTC, ARCore (for Android), ARKit (for iOS). The first one allows peer to peer real-time communications, while ARCore and ARKit provide AR features. For this scheme to work, both users should have devices that support AR technologies. Hence, in 2020 we’ll see more businesses adopting AR solutions for making employees and customers experiences more accessible, regardless of their geolocation.
WebAR, also called browser-based AR is an emerging web technology that uses mobile browsers to provide an Augmented Reality experience. Basically, all you need is your gadget connected to the internet, without having to download an app directly onto your phone. Until now, users had to download the application from an App Store or Play Store (which is an extra step for the users and in many cases for a fee) to experience AR. Now, WebAR is making a splash in XR history, releasing the users from this hurdle and making AR experiences available directly from a mobile browser. Moreover, it’s becoming more accessible to everyone, as you don’t need to have devices that support AR technology. Although we talk about an early-stage for WebAR, due to its restrictions: the limit of the operating system’s web browser, which has a ripple effect on high-resolution content and quality, as well as the fact that there are not perfectly- adapted AR frameworks for WebAR, 2020 is forecasted to be a tipping point in Web history, while the implementation of AR in browsers is under progressive development.
5G- an essential engine for AR:
We are at the point of seeing AR changing our lives. It already does. And now imagine the limitless features AR technologies can reach, through 5G, allowing us to use AR to its full capacities. According to Qualcomm, the progression of AR heavily depends on these network components: high capacity, low latency, a uniform experience, fixed-wireless broadband infrastructure, and its ability to deliver ultra-high-speed. Therefore, it’s forecasted that 5G will bring about “a 10X improvement in throughput, a 10X decrease in latency, a 100X improvement in traffic capacity, and a 100X improvement in network efficiency” over 4G. Moreover, 5G is conceivable necessary for real-time user movement, by decreasing data transmission delay, improving screen quality, and connectivity.
AR combined with AI:
AI and AR are two fast-paced sectors in the tech industry. For instance, If put together, AI can be deployed to build Virtual AR stores that enable consumers to test products virtually. IKEA has already launched such an application and observed a countable increase in sales metrics. Therefore, AR is able to expand AI for object recognition tracking and gestural input, allowing people to use their hands to manipulate 2D and 3D objects within a virtual space using specific movements. Likewise, retailers can use AR apps and the search engine, based on ML (machine learning). Then, by matching up consumer profiles, with the help of AR and ML, traders can identify customer needs based on their location and provide them with recommendations. These technologies, put together, can capture customer’s attention and immerse them onto unique experiences, filled with high emotional intensity.
It can also be used in the healthcare industry, by creating solutions powered to manage problems like disease/maladies/syndromes diagnosis, with a pain-free process at very incipient stages.
Wrapping up, what we can expect from Augmented Reality in the years ahead is exciting and stimulating for both web development companies and customers. In the next 5-10 years, technology will continue to evolve. Meanwhile, industries that require it the most will continue to integrate AR-based applications. Following this thread, AR will likely become a part of our daily lives and core activities.