One-Pager VS One-Minute Pitch: What’s the difference
In our last article, we talked about one of the main tools for pitching to investors: the pitch deck. While this is a more extended presentation, where you can take your time to explain and showcase your business idea to potential investors, there are two more ways to pitch your ideas or discuss your venture with other partners or investors. They are called the One-Pager and the One-Minute Pitch. You might have already heard about these terms going around the business and startup industry, but you are not sure what the difference is between them. Don’t worry, we thought about this and decided to shed some light on this confusion.
What is a One-Pager?
Basically, a One-Pager is a visual introduction to potential investors. The main objective of a one-pager is to deliver to possible investors an executive summary of your project. Therefore, it’s important to be brief yet conclusive. Though It should take you 3 minutes to read, if done correctly, it can bring a lot of financing to the table. Essentially, you can include the following points when creating a one-pager:
- One-line pitch – this is the introductory phrase intended to identify your product and the value you want to bring to consumers.
- Problem – the next step is to tell people about a problem you experience and why it is necessary to tackle this problem from the get-go.
- Solution – now it’s time to outline the solution you came up with, tailored to address the potential customer’s needs. Mainly, your goal is to show the unique value proposition you bring within this startup idea. Therefore you should make it as coherent and logical as possible.
- Market opportunity – one of the most important things professional investors are looking forward to when evaluating a possible investment is the market you’re trying to break into and the competitive advantage you have. So, if you are seeking their endorsement, make sure you do some market research first.
- Founder team – undoubtedly, one thing that investors want to know is your team and how their expertise is going to help get your idea to life.
- What I am asking for (funding and use of money) – write down what exactly you are asking for. If it’s the financial investment you are raising, be precise and explain where the money they invest in you will go. Moreover, it’s crucial to tell them how you are planning to get money from the market you mentioned before. If you have other ways to get revenue, bring them up! A well-defined plan is a well-appreciated one.
Basically, these are the touchpoints of a competent one-pager. Don’t forget – go straight to the point and avoid overwhelming the investors or partners with a load of technical details.
What is a One-Minute Pitch?
As you can probably understand from its name, a One-Minute pitch is a pitch that lasts 60 seconds. Basically, this means that you are very short on time to sell your product or idea to the audience. A presentation like this should comprise the following points:
- Who are you? (5-10 seconds) – start by presenting yourself. Keep it informal, so tell them what’s your first name only. The secret is to let them remember you by name and by one skill of yours; ex: I am John and I am a UI designer creating innovative visual designs for web applications.
- Industry vertical (vertical markets) – an industry vertical encompasses a group of companies and customers that are all interconnected around a specific niche. Outlining the industry vertical you fit in allows you to target a narrower customer base, grow in a competitive environment and gain expertise in your market’s trends and terminology. Lately, companies that can be placed in specific industry verticals are in big demand and more and more investors are looking to invest in them.
- Problem statement (10-25 sec): As mentioned before, describe the problem in simple terms that the audience can relate to. They need to understand the problem; otherwise they won’t believe and support you.
- Solution (10-20 sec): Put your finishing touch on with a plausible and logical solution. Show them that only you and your team are holding the key to solving the pain everybody is sick and tired of.
IBM is a perfect opportunity for startups to get financial and technical support, mentorship, and assistance from an experienced network of business people and investors. It launches a lot of programs designed especially to build and scale the next generation of startups. This year, they launched the IBM Hyper Protect Accelerator, where one of the Ideaction’s partners got accepted into. Whether you need to create a One-Pager, a One-Minute pitch or a Pitch Deck to run over investors or to get into an Accelerator program, Ideaction is ready to get you off the ground. Our team will support you during the entire process: from creating the product to launching it on the market. Take a look at our deal or contact us directly for a meeting.