Augmented Reality in UX/UI Design

Augmented Reality, alongside Artificial Intelligence, Virtual Reality, Machine Learning and Blockchain, is absolutely shacking up the landscape, becoming one of the most ranked innovative technology. Unlike VR, which immerses you into virtual reality, AR expands the present reality with technology. Its principle is to apply computer-generated virtual information, such as text, images, 3D models, music,…
UI & UX: What’s The Difference Between Them?

Let’s go back to basics for a bit and talk about UI/UX. UI & UX are two terms that get thrown around a lot. However, often it’s not clear what these terms mean, especially to an outsider. At Ideaction, we often work with clients who are non-tech and have to explain what exactly we provide…
UX Development: Should You Outsource It?

User experience (UX) is a crucial aspect of a product. It comprises everything from design, branding, to the user interface and everything else that establishes the interaction between a user and the product. Whether you are an entrepreneur or a startup, there might come a time when you ask yourself whether you should hire a…
UX/UI Role in Minimum Viable Product Development

The development of a minimum viable product (MVP) is a crucial step in developing any full-scale software or platform. It must represent the perfect balance between several aspects, including usability, UX, design, as well as cost. However, in a race to release a product, startups often forego certain aspects in MVP development in order to…